Social Media Management Plans

Social Media Management Plan

Here’s a breakdown of a three-tiered social media management plan, designed to cater to businesses of different sizes and needs.

1. Basic Plan

Target Audience: Small businesses, startups, or individuals with limited budgets.
Market Average Price: $300–$500/month

What It Includes (Monthly):

  • Platforms Managed: 1–2 (e.g., Instagram & Facebook)
  • Posts: 8–12 posts per month (2–3 per week)
  • Engagement: Basic response to comments and messages (up to 30 interactions).
  • Content Creation: Basic graphic design, captions, and hashtags.
  • Analytics Report: Monthly performance summary.

Focus: Increasing brand awareness and maintaining a consistent presence.

2. Standard Plan

Target Audience: Growing businesses or brands seeking better engagement and results.
Market Average Price: $750–$1,200/month

What It Includes (Monthly):

  • Platforms Managed: 3–4 (e.g., Instagram, Facebook, LinkedIn, Twitter).
  • Posts: 15–20 posts per month (3–5 per week).
  • Engagement: Active response to comments and messages (up to 100 interactions).
  • Content Creation: Professionally designed graphics, short videos, and copywriting.
  • Ad Management: Management of 1-2 ad campaigns (ad spend not included).
  • Analytics Report: In-depth performance analysis with insights and recommendations.

Focus: Boosting engagement, driving traffic, and generating leads.

3. Premium Plan

Target Audience: Established businesses, brands, or influencers aiming for maximum impact.
Market Average Price: $1,500–$3,000+/month

What It Includes (Monthly):

  • Platforms Managed: 4–6 (e.g., Instagram, Facebook, LinkedIn, Twitter, TikTok, Pinterest).
  • Posts: 25–30 posts per month (5–7 per week).
  • Engagement: Full response management, including DMs and comments (unlimited interactions).
  • Content Creation: Custom graphics, videos, reels, carousels, and stories.
  • Ad Management: 3–5 ad campaigns, including strategy and optimization (ad spend not included).
  • Analytics Report: Comprehensive performance tracking, insights, and quarterly strategy meetings.
  • Additional Features: Influencer collaborations, competitor analysis, and advanced hashtag research.

Focus: Scaling the brand, improving ROI, and building a strong online presence.

Add-Ons (Optional for All Plans):

  • Social media audits: $150–$300
  • Blog writing: $100–$200/post
  • Ad spend budget: Varies

This structure ensures businesses can choose a plan that aligns with their current goals and budget while allowing room to grow.